Have you noticed how much vitriol fills virtually every TV and radio commercial as a prelude to Tuesday’s midterm election? It’s everywhere. And notice how often the name of Bill Richardson, our former U.S. representative and two-term governor, is invoked.
I wonder whether such attack ads make a difference. Quite popular are those that accuse the opponent of having engaged in a secret deal that enriched that person. Otherwise, campaign managers portray the candidate as incompetent.
It must be the seedier part of human nature that makes people believe denigrating someone else elevates the status of the slanderer.
All of that makes me — and I’m sure many others — wonder whether such advertising techniques make any difference. For my part, I feel the urge to vote against any candidate who airs particularly noxious advertisements. Continue reading